Your AI commerce channelback in control.
Notice audits every slot and grades every SKU — across ChatGPT, Gemini, Perplexity, and Shopify's agent catalog.
Or try a popular brand:
Audit every slot. Grade every SKU.
Across ChatGPT, Gemini, Perplexity, and Shopify's agent catalog.




Your AI commerce channel is a black box.
Shopify activated agent commerce on every US merchant in March. Agents recommend products and route orders every day — sometimes to a reseller selling your product, sometimes past your SKU entirely.
84% of brands can't see this. Notice puts you in control.

Three things, done for you.
No dashboards full of vanity metrics. Just the control DTC growth teams keep asking for and can't get.
Grade where you stand.
Daily checks across the three surfaces for the prompts that drive your category. Where your SKUs stand when AI picks, who's named ahead of you, how it's trending — down to the SKU.
Take back the slot for every product.
Resellers are winning the agent slot for your own products in Shopify's global catalog. Notice shows you who's holding each slot and the one fix that takes it back.
Tie AI conversations to revenue.
Agent-driven orders land as anonymous direct traffic. Notice maps each one back to the surface, prompt, and seller that captured it.
Most AI-visibility tools count brand mentions. Notice audits every slot and grades every SKU — then tells you how to take control.
Questions, answered.
What is Notice?
How is Notice different from AI-visibility tools?
What is Shopify's agent catalog, and why does it matter?
Who's building Notice?

Notice was founded by Lucas Czekaj — 18 years in software, with 6 patents in AI/ML search and recommendations earned over 5 years at Instacart, where he also architected Instacart Health from 0→1. Before this he built several nutrition startups under the Peppermint umbrella, one of which hit 30K organic MAU in month one.
Lucas on LinkedInWho is Notice for, and is it available?
Building this with
a few design partners.
If you run growth at a DTC brand and want to take control of your AI commerce channel — get in touch.
Initial focus: functional and wellness. Adjacent verticals welcome.