How to get your products recommended in Perplexity and Gemini
ChatGPT gets most of the attention, but Perplexity and Google's Gemini are now full shopping surfaces of their own — each picks products, and each can complete the purchase in the conversation. They read your catalog differently, so showing up in one doesn't mean you show up in the other.
Perplexity Shopping
Perplexity Shopping is Perplexity's in-answer shopping experience: it returns specific products with prices in response to a buying question and, for Pro users in the US, lets them check out in one step with Buy with Pro — drawing on a free merchant program and a live Shopify integration.
Best magnesium supplement for sleep — third-party tested, no fillers.
Returned a ranked set of products with prices and a Buy with Pro checkout — no storefront visit.
Perplexity leans on real-time retrieval and citations, so accurate, well-sourced product data tends to win. Its merchant program is free — no application fee, no commission — and unlocks in-answer checkout plus a trends dashboard.
How your products get into Perplexity
- 01
Shopify integration
If you're on Shopify, your catalog syndicates automatically and Perplexity pulls live price and availability — no separate feed to maintain.
- 02
Perplexity Merchant Program
Free to join, with no commissions. Enables Buy with Pro in-answer checkout for Pro users and gives you a search-and-shopping-trends dashboard.
- 03
Organic discovery
Any crawlable, well-structured product page can surface on its own when PerplexityBot reads it — so keep the on-demand crawlers allowed in robots.txt.
Gemini and Google's AI Mode
Google brings two assets nothing else can match to bear on shopping: a Shopping Graph of 50+ billion listings, refreshed constantly, and Gemini reasoning over it inside Search's AI Mode and the Gemini app. The result is conversational discovery wired straight into a checkout most merchants are already set up for through Merchant Center.
A durable rain jacket for commuting, under $150, in stock near me.
Compared options from the Shopping Graph and offered a buy-for-me checkout via Google Pay.
Agentic checkout lets a shopper buy from inside AI Mode or Gemini: the agent adds the item to the cart on your site and completes the purchase with Google Pay, after an explicit confirmation. It runs on the Universal Commerce Protocol (UCP), Google's open standard co-developed with Shopify — and you stay the merchant of record.
How your products get into Gemini
- 01
Shopping Graph via Merchant Center
Your Google Merchant Center feed (and connected Shopify catalog) is what populates the Shopping Graph — keep attributes, price, and availability complete and fresh.
- 02
Agentic checkout eligibility
Buy-for-me is rolling out to eligible US merchants, including select Shopify stores. Being checkout-ready on UCP is what lets the agent close the sale for you.
- 03
Structured product pages
Complete Product structured data and rich attributes help Gemini read what a product is actually for — the basis of an intent match, not a keyword match.
What both engines reward
The surfaces differ, but the signals rhyme. Win them and you tend to win everywhere:
- 01
Complete, fresh structured data
Accurate Product schema, price, availability, and attributes beyond the basics — materials, use case, specs the model can match to intent.
- 02
Reviews and third-party authority
Independent reviews and mentions across the open web corroborate your claims — the trust signal answer engines lean on most.
- 03
Intent-first product copy
Describe what the product is for, not which phrases it repeats. Both engines match the need behind the prompt.
How to tell if you're being picked
You can't see any of this from store analytics. Agent recommendations happen in private conversations, and agent-driven orders usually arrive misclassified as direct traffic.
Across three engines and a shared catalog, "we're probably fine" is a guess — not a number.
The only way to know is to measure it directly: track the category-driving prompts across Perplexity, Gemini, and ChatGPT on a schedule, watch where your SKUs rank and who's named ahead of you, and attribute agent orders back to the prompt that caused them. That measurement is what Notice does.
See exactly where your SKUs rank in Perplexity, Gemini, and ChatGPT — and who's named ahead of you.